Meta analyzer
Ad-set economics for Arvind AquaCity read against CRM outcomes — 9 ad sets, last 30 days. Compare spend with qualified outcomes and review the suggested budget changes before acting.
Spend (30d)
₹10,77,000
across 5 ad sets
Leads
758
283 qualified
Cost / qualified
₹3,806
blended
Site visits
87
₹12,379 per visit
Reallocatable
₹1,42,000
sitting in cut ad sets
Whitefield IT · 32-42 · 3BHK intent
Arvind Forest Trails · Sarjapur Living · Whitefield / Devanahalli, salaried IT, ₹30L+ income proxy
Spend
₹2,14,000
Impressions
4,86,000
Clicks
9,120
Leads
148
Qualified
61 (41%)
Visits
19
Cost / qualified
₹3,508
Core prospecting qualified lead at ₹3,508. Push +40% budget and duplicate with the layout walkthrough reel as primary creative.
HSR Layout / Bellandur · lookalike 2%
Arvind Forest Trails · Sarjapur Living · HSR Layout, Bellandur, Marathahalli upgraders
Spend
₹1,68,000
Impressions
3,71,000
Clicks
6,410
Leads
121
Qualified
44 (36%)
Visits
12
Cost / qualified
₹3,818
Solid CPL but qualification is dropping. Swap the carousel for the clubhouse walkthrough and re-check in 5 days.
Hebbal / Yelahanka · HNI interest
Arvind Uplands · Premium Plots · Hebbal, Yelahanka, Jakkur — luxury interest stack
Spend
₹1,91,000
Impressions
2,24,000
Clicks
3,980
Leads
52
Qualified
27 (52%)
Visits
9
Cost / qualified
₹7,074
High CPL ₹3,673 but visit rate is the best in the account. Keep spend flat, tighten to 35-55 age band.
Broad Bengaluru · interest: real estate
Arvind Forest Trails · Possession Story · Bengaluru city broad, real-estate interest
Spend
₹1,42,000
Impressions
8,12,000
Clicks
11,400
Leads
176
Qualified
19 (11%)
Visits
2
Cost / qualified
₹7,474
Volume without intent — 11% qualification. Cut and move the ₹1.42L into the Whitefield ad set.
Retargeting · site visitors 30d
Arvind AquaCity · Channel Partner · Website + reel viewers, 30-day window
Spend
₹61,000
Impressions
98,000
Clicks
4,210
Leads
74
Qualified
38 (51%)
Visits
14
Cost / qualified
₹1,605
Best visit rate per rupee. Raise frequency cap and add the cost-sheet lead form.
Google Search · brand + project terms
Arvind The Park · Search · Bengaluru searches for Arvind, Arvind Forest Trails, Sarjapur projects
Spend
₹96,000
Impressions
1,42,000
Clicks
5,210
Leads
88
Qualified
41 (47%)
Visits
11
Cost / qualified
₹2,341
Brand terms convert efficiently at ₹2,341 per qualified lead. Add "Sarjapur 3 BHK" and "Outer Ring Road new project" as exact match.
YouTube · west Bengaluru 30-50
Arvind Forest Trails · Walkthrough · HSR Layout, Bellandur, Indiranagar, Hebbal video viewers
Spend
₹74,000
Impressions
3,18,000
Clicks
2,640
Leads
39
Qualified
14 (36%)
Visits
5
Cost / qualified
₹5,286
Strong view-through, weak form fills. Cut the video to 45s and add an end-card CTA before raising spend.
Existing customer lookalike 1%
Arvind Belair · Referral push · Lookalike of Arvind Uplands and Arvind Belair buyers
Spend
₹48,000
Impressions
71,000
Clicks
1,980
Leads
34
Qualified
22 (65%)
Visits
8
Cost / qualified
₹2,182
Highest qualification rate in the account at 65%. Triple the budget and mirror the audience on Google.
Doctors & CA interest stack
Arvind Uplands · Premium Plots · Medical and finance professional interests, Bengaluru
Spend
₹83,000
Impressions
96,000
Clicks
1,740
Leads
26
Qualified
17 (65%)
Visits
7
Cost / qualified
₹4,882
The Premium plot buyers are here — doctors and CAs. Raise budget 30% and lead with the quality-proof creative.